A few days ago I wrote the following to a trusted online friend – a successful artist I admire (no name because I have not asked her permission) –
[edited] “I have been in a bit of an art-funk recently; not sure if I should keep going, paint just to be happy, try to market better, what? This morning I went back to the start of your blog posts in ’05 and re-read through to mid 2007, at which point they felt like much more familiar territory. And you know what? It worked! Thank you. Am I cured and on a roll, ready to take on the world? Nope. But I am sure that there is a market out there and that I need to make some decisions, instead of waffling round. Decisions like – pick a series and really go for it, have a sizeable body of work to show a gallery etc. Get out there and meet some people, don’t expect them to come to me…”
I got a lengthy reply back and really appreciate the time she spent in doing so, and the sensible advice and support offered. I dwelt on it for a couple of days, much of it reinforcing what I already knew deep down. From there I have made some decisions … the main driver behind them being that I know it is time to get more serious and business-like.
I have taken my work off most sites, leaving behind a message that basically says “see you on the 1st of Jan with new work”. I want to concentrate on starting a body of work without thinking about what is (isn’t) selling. I will keep on with social networks like Twitter.
Come the 1st of Jan 2010 I will have new work ready to promote . I’ll only load works that fit with whatever body of work I come up with. Which of course leaves the question of what to do with all the random works I have lying around. I think I will go through them and see what ones fit together as small series already. Then with the rest either sell off cheap through a local website or re-use the canvas if that seems a good option.
I’d already bought Alyson Stanfield’s “I’d rather be in the studio” and as part of all this will work my way through it producing a new artists statement, bio etc so the whole package has more cohesion. I’ll also keep better records from day one with the new work so I know where it is listed and so on, so that details are the same from site to site, and I can update things more easily. That should take some stress off!
So, that’s where I’m at. Today I made a start in my visual diary with ideas about what the body of work can be, knowing that I need 20 to 30 works in the same size, style etc. More on that later…